Price: $2,698.00
(as of Mar 21, 2025 09:25:19 UTC – Details)

Introducing the Sony a7 IV, aptly named “Beyond Basic,” a cutting-edge hybrid mirrorless camera that seamlessly blends exceptional still photography and outstanding video performance. With its newly developed 33MP Exmor R BSI CMOS sensor featuring a back-illuminated design, this camera excels in delivering high clarity, minimal noise, and vibrant color rendering, particularly in challenging low-light conditions.Powered by the BIONZ XR processor, the a7 IV enables swift image processing, supporting impressive features such as 10 fps shooting, 4K 60p video recording, and advanced AF tracking. Elevate your videography with 10-bit recording, S-Cinetone, S-Log3, and HLG support, providing extensive color and gamma controls.The Fast Hybrid AF system, covering 94% of the image area, incorporates 759 phase-detection points and facilitates real-time tracking and eye AF for both photo and video modes. Experience advanced autofocus during video recording, including unique features like Focus Map and Focus Breathing compensation.The camera’s design is as impressive as its performance, featuring an enhanced OLED Tru-Finder EVF, a vari-angle LCD touchscreen, and improved connectivity with USB 3.2 Gen 2 Type-C, HDMI, and audio ports. Benefit from the 5-axis SteadyShot INSIDE image stabilization system, advanced flash control, and wireless connectivity options, enhancing the a7 IV’s appeal.Noteworthy additions include support for live streaming directly from t
SONY ALPHA A7 IV CAMERA WITH FE 28-70MM LENS BUNDLE INCLUDES: Alpha a7 IV Camera | FE 28-70mm f/3.5-5.6 OSS Lens | Battery | USB Charger | Protective Caps | USB-A to USB-C Cable | Shoulder Strap | Lens Hood | 128GB SD Card | Backpack | Extra Battery | 55mm Filter Kit
HIGH-RES SENSOR AND POWERFUL PROCESSOR: Unleash your creativity with Sony Alpha a7 IV’s 33MP Exmor R BSI CMOS sensor and BIONZ XR processor, ensuring vivid, low-noise images in every frame.
VERSATILE STANDARD ZOOM LENS INCLUSION: Explore diverse shooting scenarios with the FE 28-70mm f/3.5-5.6 OSS lens, a lightweight companion to Sony Alpha a7 IV, ensuring excellence in every full-frame mirrorless shot.
CINEMATIC 4K VIDEO CAPABILITIES: Sony Alpha a7 IV delivers cinematic 4K 60p videos using its full-frame sensor, making it the ultimate choice for content creators and filmmakers.
COLOR PRECISION AND DYNAMIC RANGE CONTROL: Craft visually stunning content with cinematic color profiles and dynamic range options on the Sony Alpha a7 IV, ensuring natural mid-tones and exceptional highlights.