Digital Marketing in the Automotive Electronics Industry: Redefining Customer Experience through Digital Customer Engagement (Management for Professionals)
Price: $99.99 - $10.76
(as of Feb 26, 2025 20:23:47 UTC – Details)
The book complements the current body of knowledge in business-to-business marketing with the experience of many professionals ranging from marketers to top management of a leading automotive semiconductor supplier worldwide. It presents unique and adaptable practical concepts, case studies, and tested models from practice. The book operationalizes the theory of approaches such as omni-channel marketing, and target driven performance marketing into practical and actionable approaches in large B2B companies in automotive sectors. The change management nature of the digital transformation of marketing is a common thread throughout the book and the experience of more than 10 practitioners, allowing readers to relate the content directly to their own business reality.
Publisher : Springer; 1st ed. 2023 edition (June 10, 2023)
Language : English
Hardcover : 260 pages
ISBN-10 : 3031307194
ISBN-13 : 978-3031307195
Item Weight : 1.25 pounds
Dimensions : 6.22 x 0.79 x 9.29 inches
